Practical guides for coaches, academies and training institutes on launching, teaching, growing and running an education business.
A lead pipeline is a shared list of every person who has shown interest in your academy, arranged by how close they are to enrolling. You build one by capturing every enq...
Read articleLeads go cold when nobody owns the next conversation and nobody is reminded to have it. The fix is simple to describe and harder to practise: assign every lead to one nam...
Read articleTrial classes convert when booking is easy, requests are genuine, the session is planned for a newcomer, and someone follows up soon afterwards. Asking the person to conf...
Read articleThe reports worth reviewing every week are the ones that lead to a decision: new leads and where they came from, leads converted and lost, revenue and outstanding payment...
Read articleUse Google Analytics to understand how visitors find and move through your academy website, Google Tag Manager to manage your tracking tags in one place, and Meta Pixel i...
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