How to launch a branded online academy: a step-by-step plan
To launch a branded online academy, decide what you will teach and who it is for, set up a website under your own name and address, build one well-structured course, conn...
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Practical guides for coaches, academies and training institutes on launching, teaching, growing and running an education business.
White-label platform or course marketplace: which fits your business
A course marketplace suits an educator who wants to test an idea with very little setup and is comfortable sharing the customer relationship with the marketplace. A white...
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Custom domain or subdomain: choosing a web address for your academy
A custom domain, an address you register and own, is the better long-term home for an academy because it carries your brand and stays yours whichever software you use. A...
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What to prepare before you move your academy online: a checklist
Before you move your academy online, gather six things: your teaching content in a usable form, clean student records, a clear fee structure, a list of who on your team n...
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How to price your first online course: a practical framework
Price your first online course by working out what it costs you to deliver, estimating what the result is worth to the learner, and choosing a format that matches how you...
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