Practical guides for coaches, academies and training institutes on launching, teaching, growing and running an education business.
A branded certificate with online verification lets anyone, from an employer to a parent, confirm in moments that a student genuinely completed your course. That protects...
Read articleA lead pipeline is a shared list of every person who has shown interest in your academy, arranged by how close they are to enrolling. You build one by capturing every enq...
Read articleLeads go cold when nobody owns the next conversation and nobody is reminded to have it. The fix is simple to describe and harder to practise: assign every lead to one nam...
Read articleTrial classes convert when booking is easy, requests are genuine, the session is planned for a newcomer, and someone follows up soon afterwards. Asking the person to conf...
Read articleThe reports worth reviewing every week are the ones that lead to a decision: new leads and where they came from, leads converted and lost, revenue and outstanding payment...
Read articleUse Google Analytics to understand how visitors find and move through your academy website, Google Tag Manager to manage your tracking tags in one place, and Meta Pixel i...
Read articleYou can collect fees online and offline without spreadsheets by keeping every payment, whatever the method, in one system that also knows who each student is and what the...
Read articleAn academy platform usually costs you in three ways: a subscription for using the software, sometimes a one-time setup fee, and a platform fee taken as a share of the sal...
Read articleOnce a student pays, a well-run academy should not need anyone to open a laptop. The payment is verified, the student is enrolled and given access, a confirmation and inv...
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